Musings of an Entrepreneur | Key Metrics for Seed Stage Startups In this episode of Musings of an Entrepreneur, Larson Stair from Stairstep Strategies dives into a crucial question that many startups face: What metrics should Seed stage companies focus on? Should you be aiming for revenue, user engagement, or something in between? Drawing from his personal experience with founding Demoflow (now Gondola), Larson shares valuable insights on early-stage product validation, the pitfalls of relying on friends as beta users, and the importance of tracking key user metrics before focusing on revenue. Using a powerful analogy comparing startups to burger shops, Larson explains how to identify true Product-Market Fit and why it’s critical to nail usage and retention before scaling. Whether you’re a founder or just curious about startup growth, this episode offers actionable advice on tracking active users, retention, referral rates, and pricing strategies. Plus, Larson highlights examples from companies like Forcastr and lessons from Techstars on pricing models.