In this episode, Larson Stair from Stairstep Strategies dives deep into “The Art of the Demo” as part of a Techstars presentation series. Larson, a seasoned entrepreneur with a strong sales background, walks you through how to run an engaging, effective product demo that aligns with your prospect’s needs. He covers key points like setting up for success, asking the right discovery questions, and maintaining engagement throughout the demo. Tune in for practical tips, real-world insights, and live feedback, and learn how to turn your demo into a powerful sales tool.