Define your target audience with precision. Identify key traits of your ideal customer to focus on high-converting leads. Master market segmentation and concentrate your efforts on the prospects that truly matter, maximizing your time and resources for success.

Start generating leads with confidence! Learn the art of cold outreach, crafting compelling email campaigns, and leveraging your network. Develop a lead generation strategy that fills your pipeline with high-quality prospects.

With leads coming in, it’s time to map out a repeatable and scalable sales process. Learn how to design each stage of your sales funnel, from initial contact to closing the deal, ensuring smooth transitions and minimal friction.

Master the art of product demos that connect with prospects. Learn how to engage, educate, and sell without overwhelming your audience with features. Use frameworks like “Popcorn Screenshare” to keep your demo interactive and focused on customer needs.

Objections are inevitable in sales. This month, you’ll learn to address concerns upfront, respond confidently, and turn objections into opportunities. Discover the closing techniques that fit your sales cycle and help secure more deals.

Once you’ve nailed your process, it’s time to scale. Learn how to build a sales team, leverage automation tools, and extend your reach into new markets. Ensure your startup is prepared for rapid growth and sustained success.

Sales has never come naturally to me, and as a result we've struggled to gain traction. He continues to mentor our junior team member, accelerating their development beyond expectations. Working with Larson has been hugely helpful —we're now moving ahead with much greater confidence and clarity.

Over the past year, his guidance has been instrumental in optimizing our outbound sales approach, refining our investment strategy, and expanding our professional network. Larson consistently delivers exceptional value, far exceeding expectations for the time invested. His expertise, combined with a pleasant working relationship, has made our collaboration both productive and enjoyable.

His deep experience as an operator gave us the clarity we desperately needed to navigate our next steps. He helped us develop a winning strategy, identify ideal customer profiles, and even flag potential ‘landmines’ to avoid. His feedback and advice measurably reduced our sales cycle and significantly improved our sales performance.