Resources
Thoughts. Resources. Reflections.
Practical writing from Larson Stair on operations, fundraising, and building real businesses at pre-seed and Series A B2B SaaS startups.
Your Selling Process Has Nothing to Do with Your Buyer
Most sales training focuses on what sellers do next. But there are two processes running in parallel on every deal, yours and the buyer's. Learn how to map the buyer's process and stop letting deals stall for reasons you can't see.
Read →The StairStep method: how early-stage startups build operational leverage one step at a time
The most common mistake I see with early-stage SaaS founders isn't that they're building the wrong things operationally. It's that they're building in the wrong order. The StairStep method exists to fix that, starting with an honest diagnostic before a single thing gets built.
Read →The five things a founder should stop doing after closing a seed round
Just closed your seed round? Here are the five things founders need to stop doing, and what to build in their place.
Read →What a fractional COO actually does (and what they don't) at a B2B SaaS startup
What does a fractional COO actually do at a B2B SaaS startup, and what's out of scope? A plain-language breakdown for pre-seed and Series A founders.
Read →How much does Techstars invest?
Techstars offers up to $120,000, a $20,000 equity investment for 6% in common shares and an optional $100,000 convertible note. My experience with Techstars Boulder in 2020 and why the investment was worth every share of equity.
Read →Most founders suck at selling
Prospects care about their own problems, not your product. Four sales realities every founder should know, from a founder who made every one of these mistakes.
Read →What is Techstars?
Going through Techstars was a transformative experience for my startup, Gondola. What the global accelerator offers founders, how the three-month program works, and whether it's worth it.
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