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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Resources - Most Founders suck at selling - I made every single mistake in this article.</image:title>
      <image:caption>Creating a product from nothing, that people will actually use and eventually pay for, is incredibly challenging. It’s one of the hardest things I’ve ever done in my life. This article walk through some of the key sales mistakes I made during my time running Gondola.</image:caption>
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      <image:title>Resources - Most Founders suck at selling - Selling is about discovering a need that you can solve. Not selling someone something they don’t need. Here is exactly how not to sell:</image:title>
      <image:caption>“I sell ice in the winter, I sell fire in hell I am a hustler, baby, I'll sell water to a well“ —  Jay-Z</image:caption>
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      <image:title>Resources - Most Founders suck at selling - This chart illustrates that: You can see that AVERAGE reps ask all their questions at the beginning of the call. They frontload discovery. It’s as if they’re completing a to-do list of questions before launching into their pitch. To them, discovery is a static event. The top performers spread their discovery questions for sales evenly across their sales calls. To them, discovery is an ongoing process, not an event.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Resources - WHAT IS TECHSTARS? - Here are the 10 companies who joined our Techstars Boulder 2020 cohort. The ten companies include: Beanstalk, Charmed, Demoflow, FITco, TermScout, The Accessory Junkie, Sympatic, VideoPeel &amp; Warmly. This is the 14th class in Boulder since Techstars launched in Boulder in 2007!</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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